- Memorability
 - Engaging the audience
 - Appealing to the age group it targets
 - Appealing to the people in the profession/lifestyle it targets
 - Airing often
 - Airing in the right places
 - Becoming a meme doesn’t hurt
 - Explains the pros of the product or service being offered
 - Hypes those pros
 - Decent length
 
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